Client Project Programs

Although I have done DVD authoring before I have limited experience and so I will begin to create my clients DVD with Sony DVD Architect, a program which was recommended to me by a friend and is highly rated as a top class authoring program. It comes with the ability to add various different types of media and to integrate with scripting. It also has a good range of tutorials available and good customer support.

Further Client Project Research

I have found this video whilst researching, it show the photographer and allows people an insite into the way he works and why he got into photography, I feel this could be used as a small part on my clients DVD and will present him with the idea.

SPP Ideas

My idea for the exhibition is for it to be about outside the box thinking and to be focused on new, fresh, raw ideas. I was thinking its should be based around this because employers are always looking to for people who have ideas that are not just based simply around others ideas but ones that show the creativity, flair and talent that we have. Essentially its a simple idea but I think it could work very effectively if done professionally.

Client Project Research

I have researched into the types of promotional videos and slideshows that other photography companies have. I have come across a number of videos for companies which stick to the same format, this is where the company logo or name is show and then there is a simple slideshow which fades in and out of each picture. This type of ordinary video is the type that I will recommend that the client stays away from to be able to stand out from competitors.




This clip is from a company called Barossa Photo Co and is a nice example of the ordinary type of promotional photography video.






The two videos from above show that professional slideshows can be created and this type of effect would be easily achieved in After Effects and I will suggest to the client that I can put together a sample using his photographs to enable him to decide whether it would fit in with the company branding. I have also sent off for various promotional DVD from photography companies around the country to gain some perspective over whole DVD’s.

Artefact 2 Evaluation

My second artefacts are two clips from the films Hot Fuzz (2007) and Gladiator (2000). The clip from Hot Fuzz was slowed down (to 90%) and is accompanied by music taken from Terminator 2 (1991), whilst the clip from Gladiator is sped up (to 200%) and is accompanied by the theme music from The Benny Hill Show (1969). The aim of these artefacts was to see the effect that changing the speed had upon the genre.

This artefact was researched into in the same way as the first artefact, this was with questionnaires both online and offline. I chose to research in this way as I found it was a good method from the previous artefact and enable me to get good answers. The research led to the conclusion that when giving a film an increase in speed the genre can change from whatever it may be, in this case an action drama, and turn it into a comedy. Similarly I found decreasing the speed also had an impact on genre, changing it from a comedy into an action drama film. This led me to the conclusion that just like the first artefact the recognition of the genre by the audience is shaped by factors such as how fast or slow a scene is, as well as this music plays a massive role in shaping genre because it has a huge impact on the audiences emotions and can produce a scene in the genre that the editor or director is looking to achieve.

My next artefact will focus on the way that positioning shots in a certain order can have an effect on genre and how certain shots can influence a genre by being place next to each other.

Artefact 1 Evaluation

My first artefact is a recut trailer for the film Mrs. Doubtfire (1993) and was produced with Adobe Premiere. The aim of this artefact was to turn the films genre from a family comedy into a horror/thriller with the premise that Robin William’s character is a man who is infatuated with children.

The research into this artefact was done with questionnaires both on the internet and through hand outs. The research led to the conclusion that with the use of the editing process, the trailer had successfully managed to change theappearance and genre of the film, with all the people who completed the questionnaire putting the genre of the trailer as horror/thriller. Various conclusions can be drawn from this research, one of them being that the role of the editor holds a great amount of power because the editing process contains a vast amount of techniques that can allow the change in appearance of any given footage. The editing process happens at the end of the filming process and therefore the audience are presented with the end result of how the films footage has been processed, one editor’s version of a film can turn out a lot different from another editor’s version even though they have the same footage to work with.

This artefact will lead onto show how an editing technique, such as changing speed, can also affect the audiences perception of genre and can reveal which speed creates which genres. This artefact will enable me to begin to focus on how a technique of editing can shape footage, as opposed to the current artefact which was viewing the editing process as a whole and illustrated its power when positioning different parts of a film and combining it with sound to change its outlook.