Artefact 3 Evaluation

This third artefact was loosely based around the Kuleshov effect and looked to reveal how editing could change the audiences emotions when piecing together seemingly unrelated footage in a montage sequence and try to create different meanings for different people.

The artefact contained four separate parts, each of these parts contained a five second clip at the beginning of an actor’s emotionless face, at the end of each part was a clip of the actors ‘reaction’. Placed in the between these two clips was an unrelated clip, but the artefact looked to find if it would still have an emotional reaction from the audience.

The research into this artefact followed the same structure as the previous two and again was done with an internet questionnaire. Overall the research showed that there was a difference in opinion between people thoughts, some people thought that the images did not go together and said they did not see a change in the actors emotions. On the other hand many people believed that the actor’s emotion changed throughout the four parts, with some of the emotions being cited as “hungry”, “tempted”, “aroused” and “happy”. The research proved that although footage may not be related, it can still be edited in such a way that the audience makes up perceptions in their own mind when in reality there is no link between what they are seeing.

In my next artefact I will try to focus on how colour and lighting can both effect the audience’s perception of genre, this will be done through testing out various colour and lighting combinations on a singular short piece of film footage. Hopefully this will enable to find out if it also has any impact on the audience’s perception of genre.

Client Project Program Change

After putting together my beta version of my clients DVD I have come to the decision that I will change programs to Adobe Encore, this is down to the fact that I believe it is a better program for the project as it can be used in conjunction with Photoshop and After Effects, giving it a huge advantage. I have already found a good range of tutorials for the program and this will hopefully improve my knowledge and the client’s final product.